What is launch jacking? Launch jacking Rich Rivera is the practice of piggybacking on search engine traffic before an anticipated product is released on the market.
An upcoming self-help eBook, money-making program, electronic gadget, or weight loss pill will create a lot of buzz and generate traffic several months prior to launch traffic that Internet marketers can translate into profits through launch jacking formula.
Here is your basic Launch Jacking formula.
Grab a domain name that includes your launch jacking product
A good launch jacking domain name should be able to tell your visitor what your site is all about. A URL that says DatingGuide.com is more likely to be clicked by visitors than a domain that says LaurasTips.com. Get the keyword in the url if at all possible.
People will remember you through your domain name so it should match your brand. If your business is named Muscle Power and you are advertising all your products using that brand, include Muscle Power in your URL because users will most likely look for that name when they go online.
Slap a WordPress Blog into your domain
WordPress is the quickest way to get your content published online have your site up and running within minutes!
WordPress is free, easy to use, and comes with hundreds of templates and plug-ins that you can customize to your needs. WordPress does all the technical stuff for you so you don’t need to learn HTML codes or Web design. Best of all, WordPress is search-engine friendly.
Write, spin, and submit
Article marketing is crucial to generating traffic to your launch jacking site. Tell potential customers about your great product and provide them with valuable and timely information.
Write a few original articles, spin them, and publish them to article directories that deliver influential backlinks. There are many automated software tools out there that can speed up the submission process so you donít have to post your articles one by one to each article directory.
Start your social media campaign
Social media allows you to get in touch with your customer base. More and more businesses are realizing the value of social media campaigns in improving market research, public relations, sales, and customer service.
Through social networks such as Facebook and Twitter, online communities, blogs, and forums, you can learn more about your target audience, what their goals and frustrations are, and how you can respond to their needs and wants.
Put together a killer bonus offer
People love freebies, especially bonuses that compliment your launch jacking product. When buying customers are forced to decide between dozens of similar competing products, sometimes the bonus package can be the determining factor in their purchasing decision.
Offer something that customers can use with your product, one that is better than what everyone else is offering, and get your offer in front of as many people as possible.
Make a video about your offer and upload it to YouTube
Video marketing is hot. It has not entirely killed article marketing but is becoming a more popular alternative to reaching out to potential customers. Web users have a short attention span ñ they would rather watch a 30-second video than read through five or six paragraphs of text.
One of the quickest and most effective ways of getting your launch jacking offer out there is to create a video about it and upload it to YouTube.
Follow this Launch Jacking blueprint and be on your way to a successful launch jacking campaign.
